Commercials – Enrique Borrajeros

Composing for brands, causes, and stories

Throughout my career, I have created music and soundscapes that not only accompany but also bring identity, emotion, and strength to each project. From advertising campaigns to social initiatives, my goal is to translate ideas into sounds that truly connect with people.

I have had the privilege of collaborating with agencies, brands, and organizations such as Greenpeace and Save the Children, providing sound for urgent causes and purposeful messages. For me, composing for advertising is not just a job; it is a way to contribute and leave a lasting impact.

Greenpeace
OSPAR

A spot directed by Raúl Alaejos (Serrin.tv) that draws a parallel between film genres and real collective achievements. With an ironic tone and epic trailer language, the narration goes through cinematic genres (science fiction movies, action movies, romantic movies) while the images show real historical moments: the moon landing, demonstrations, protests, and social advances.

The campaign plays with the confusion between the Oscars and the OSPAR Commission, which could protect part of the Arctic Sanctuary. The music accompanies this approach with a pop base (drums, guitars, bass) and an epic string section, transforming into an ambient passage with choirs, intimate piano, and synthesizers as it enters the Arctic block. An emotional, cinematic, and mobilizing piece. It reached over a million views worldwide and was launched as an international campaign.

Client: Greenpeace Spain
Production company: Serrín.tv
Genre: advertising spot
Year: 2015

Bibì e Bibò

Bibì e Bibò is a brand of artisanal and organic ice creams with a lot of character. When they transitioned into franchising, they sought a campaign that would maintain that playful and authentic spirit.

The agency brought in Belgian illustrator Jango Jim, known for his distinctive style, and they thought of me due to my connection with the ‘chanante’ world. I composed a colorful and light piece, with ‘chipmunked’ voices and playful textures, as if the music itself were melting into a cone.

Client: Bibì e Bibò
Production company: Pablo Burgues & Jorge López Navarrete
Genre: advertising campaign
Year: 2024

Greenpeace
Children's Letter to Politicians

In this project, I gave sound to the most sincere voice: that of children. The first notes capture attention, and little by little, the melody becomes tinged with urgency and hope, accompanying the letters that invite politicians to listen and act. I designed a simple soundscape, without artifices, that breathes naturalness, as if each chord were an outstretched hand. At the end, there’s an echo of innocence that endures and mobilizes.

Client: Greenpeace
Production company: Serrín.tv
Genre: advertising campaign
Year: 2018

Greenpeace
Iberogreen

This piece relies on an epic pop song, where the powerful drums, electric guitars, and bass create a solid and energetic foundation. The Rhodes-style electric piano adds texture and warmth, while the string section, especially the violins, brings drama and emotional uplift. The combination of these elements generates a crescendo that accompanies the message with strength and hope, blending intensity and sensitivity to reinforce the call for transparency and environmental commitment.

Client: Greenpeace Spain
Production company: Serrín.tv
Genre: advertising spot
Year: 2012

Wallyboo
Christmas and Maclaren Campaigns

These pieces share a fresh and cozy soundtrack, built around a delicate ukulele, marimba, and subtle electronic percussion. The combination creates a bright and playful atmosphere that conveys warmth and closeness, with a light rhythm that invites joy and connection.

The music supports both stories naturally, reflecting Wallyboo’s authentic and modern essence.

Client: Wallyboo
Production company: Serrín.tv
Genre: advertising spots
Year: 2016

#Muy Canal #0
Canal #0 Movistar

This campaign for Canal #0 of Movistar Plus was a celebration of visual and digital language. Inspired by stickers, memes, filters, and speech bubbles, #Muy #0 was aimed at a generation that no longer expresses itself with words but with images, humor, and rhythm.

The heart of the campaign was a song performed by Joaquín Reyes, playing with adjectives and names in an absurd and fun list. The music was the guiding thread of this digital and festive collage.

Client: Movistar+, Canal #0
Production company: Movistar+ Creative Department
Genre: advertising campaign
Year: 2018

Hijueputa Netflix
Narcos Promo

To launch the third season of Narcos, Netflix Spain decided to pay homage to the iconic sketch from La Hora Chanante: “Hijo de puta, hay que decirlo más”. The idea was to create a cumbia version, with all the slang and cadence of the narco universe. Thus, this piece was born, where humor and rhythm blend with nods to the character of Pablo Escobar, in a fun and surprising reinterpretation.

The campaign went viral, with over 1.2 million views and significant impact on social media. It was one of those occasions where pop culture and sound meet with precision.

Client: Netflix
Production company: Ruta 66
Genre: advertising campaign
Year: 2017

Save the Children
#nomecallo (TikTok challenge)

This was one of those pieces made not just with technique but with heart. Save the Children launched a TikTok challenge to raise awareness about child abuse, and the brief was clear: they needed epic music, like that of superheroes, because these children are undoubtedly the bravest.

The challenge went viral with the help of influencers like Andrés Iniesta and several well-known actors. Knowing that a sound piece can support such a cause reminds you why you do what you do.

Client: Save the Children
Genre: viral TikTok campaign
Año de producción: 2021

Housers

This spot was a challenge in subtlety and restrained energy, combining tradition and innovation to reflect the spirit of real estate crowdfunding.

The soundtrack is built on a smooth, rhythmic acoustic drum groove that drives the piece while keeping it light. The vibraphone adds a warm and sophisticated touch, giving it a friendly and trustworthy feel. The music flows with elegance, supporting the message with freshness and dynamism, inviting people to be part of a modern, accessible community.

Client: Housers
Production company: Serrín.tv
Genre: advertising spot
Year: 2016

USER T38

This piece was an opportunity to experiment with the balance between technology and emotion. The sound design was built from a mix of modular synthesizer and cybernetic foley, with a final arpeggio that remains open, generating a sense of anticipation and wonder. It’s sophisticated yet warm; impactful without raising its voice.

I worked closely with Fadrique González on art direction and 3D animation, and together we shaped a sonic identity that breathes the future.

Client: USER T38
Production company: USER T38
Genre: audio branding
Year: 2025

Save the Children
World Children's Day

On November 20th, Universal Children’s Rights Day, Save the Children wanted to send a clear message from the Puerta de Alcalá in Madrid: over 2.7 million Syrian children are out of school, deprived of their right to education.

The music in this piece didn’t need to shout but to support the message with respect, empathy, and humanity. A serene accompaniment for a painful reality.

Client: Save the Children
Production company: Serrín.tv
Genre: advertising campaign
Year: 2017

Coca-Cola
Hidden camera

In 1961, a group of young people visited Coca-Cola factories and participated in a writing contest. This comedic and relatable spot follows a character who devises ways to locate these individuals, aiming to rescue those small stories from the past.

The music is naive and playful, with African inspiration, using fresh rhythms and warm melodies that add spontaneity and closeness. The simple acoustic base and organic textures reinforce the authenticity of the images, creating an intimate and fun atmosphere that connects with the viewer. A piece that balances humor and emotion to lovingly celebrate collective memory.

Client: Coca-Cola Foundation
Production company: Serrín.tv
Genre: advertising spot
Year: 2012

Coca-Cola
1 in 10 millions

This spot celebrates an incredible figure: 10 million people have participated in Coca-Cola’s writing contest over its 50-year history. The piece features vibrant animation, created on a chalkboard with chalk and collage elements that bring freshness and visual dynamism. The music, a cheerful and contagious polka, accelerates its rhythm in sync with the madness and energy of the spot, vividly accompanying each twist of the narration. A sonic and visual tribute that highlights the creativity and passion of millions of participants.

Client: Coca-Cola Foundation
Production company: Serrín.tv
Genre: advertising spot
Year: 2012

SsangYong
Rodius Song Contest

To promote the SsangYong Rodius, a contest was launched inviting Spanish families to create homemade videos performing the original Rodius Song, a lighthearted rock and roll piece that highlighted the vehicle’s features.

The song became the heart of a fun, participatory campaign. Families recorded their performances and uploaded them to the contest’s website, where friends and followers could vote and comment. The grand prize was a SsangYong Rodius.

The campaign not only promoted the car, but also strengthened emotional ties with the brand through active family participation.

Client: SsangYong
Production company: Placement Comunicación
Genre: advertising campaign
Year: 2011